Why Should We Care?

That Magic Johnson has endorsed KJ for mayor is making news thanks to the following press release sent Thursday by the former NBA player’s camp:

NBA All-Stars, Together Again:
Magic Johnson To Endorse Kevin

Sacramento—The Kevin Johnson
for Mayor campaign today
announced that basketball
legend and Hall of Famer
Earvin "Magic" Johnson, Jr.,
will endorse Johnson's bid for Mayor of Sacramento. Magic Johnson
will address supporters at a fundraiser tonight at Mason's

Here at THE BUZZ, we get that Magic Johnson’s star power can help raise money, especially at a fund raiser where tickets are $75 per person (and photos with the star cost $1,150).

But what is the political relevance?


  1. Magic Johnson is has become a major power player in urban redevelopment. He has targeted major cities and boosted millions of dollars into their urban and blighted areas, including Harlem, Compton and other LA Areas, and Nashville. He is the ONLY owner of a partnership Starbucks that serves urban communities.

    Kevin Johnson is hoping to get a chunk of this:

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